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Our Brand

As part of the brand upgrade of the China Everbright Group and our parent company Everbright Securities, starting from October 2020, the Corporate Finance & Capital Markets, Asset Management, and Investment & Financing businesses of Everbright Sun Hung Kai and its affiliates* will operate under the brand of "Everbright Securities"; Wealth Management and Institutional Business will continue to operate under the "Everbright Sun Hung Kai" brand. The brand upgrade lies at the heart of "One Everbright" and represents our brand new image to appear in the capital market.

Our strategic TV commercial “Stellar Wealth Management Services” was launched in mid-March 2019 to promote the positioning of “Refined Wealth Management Services with Stellar Execution” for our Wealth Management business.

* China Everbright Securities International Limited