In order to emphasize our brand focus and align with our evolving business strategy as a leading wealth management brand in Hong Kong with a global vision, we officially launched the corporate brand “Everbright Securities International” and our wealth management brand “EBSI Wealth”, along with service brands “EBSI Private”, “EBSI Forex”, and “EBSI Direct” in January 2022. This launch embodies the essence of “One Everbright”, symbolizing our new image in the investment market.
Our TV commercial “Stellar Financial Services Beyond Your Imagination”, which premiered in September 2022, employed “star-grade” culinary skills as a metaphor for the exceptional professional teams in our five core business areas (Wealth Management, Corporate Finance & Capital Markets, Institutional Business, Asset Management, and Investment & Financing), helping our clients identify optimal financial solutions that surpass their expectations. Additionally, our “EBSI Wealth” wealth managers are dedicated to customizing comprehensive, professional global asset allocations solutions tailored to meet clients’ unique needs.